Himanshu Patel

2010-03-03T15:37:00.001+05:30

Get Smile like Celebrity: http://ping.fm/2oB8j

Follow Ups - the KEY to Successful MARKETING

2010-01-31T04:17:00.000+05:30

What is the REAL purpose of follow-up?

Not everybody is ready to purchase your products or services right now. But that doesn't mean they won't eventually.

Follow-up keeps your name in front of your contacts until they are ready to buy.

When should my first follow-up message go out?

Immediately. If you obtained a lead from your website, make sure they instantly receive an email from you. If you purchase your leads, get in touch with them right away. If you spoke to a prospect in person or on the phone, send them a follow-up message. Don't give them time to forget about you. Start building that relationship right now.

How frequently should I follow up with my contacts?

When first marketing to a lead or customer, it's all right to send them several sequential emails. Remember, the average person needs to hear your message seven times before they buy. Follow up regularly during the first year of contact. After that you can include them in a less frequent campaign.
How long should I continue to follow up?

Follow up should continue indefinitely. If you have a system in place, this should be a simple task. It never hurts to stay in touch. After all, you can never guess when a prospect will be ready to buy.

If you take the time to consistently follow up with ALL your prospects and customers, you will be adding hundreds, even thousands of dollars to your bottom line.

Top tips for great keywords

2010-01-31T04:12:00.000+05:30

Top tips for great keywords

A great keyword is:

Ideally, 2-3 words long
Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
Directly related to the text in your ad
Directly related to the page your ad links to (specified by the destination URL)

What keywords should I choose?

First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalization does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

How to systemize your business

2010-01-28T23:51:00.000+05:30

One of the things that you should be analyzing constantly in your business is finding new ways to streamline your business to help reduce your wasted time so that you can increase your focus on areas of your business that will make you the quickest money and move it forward faster.

Better yet, You can actually create a central hub for your business where it can be a central location for every aspect of running your business. Everything from your business vision, your daily tasks, projects, outsourcers, contacts, customers, products, websites, etc.

By creating yourself a central business hub on your computer you can create an extremely clear visual representation of how your business should look and run on a daily basis. It will leave you with no questions of what you should be doing in your business each day or what direction you should be going in your business to move it forward.

Creating a central hub in your business is much like mind mapping except you can link to all your files whether internally on your operating system or externally to websites to create your own personal "dashboard" with all the controls to run your business at a click of a mouse.

Is Facebook or Twitter Best for Your Firm?

2010-01-28T22:57:00.000+05:30

When it comes to social media marketing, what tactics are right for your company? Should you be using Facebook status updates to drive traffic to your marketing materials or "friending" your customers? Should you tweet links to promotional Web pages? Do these tactics work or are they simply a waste of time?

Does PageRank Mean Your Page Will Rank?

2010-01-08T22:49:00.000+05:30

The term Pagerank, for those of you who may not know, refers to an assigned value given to your site by Google. This value is based mainly on the number and quality of links pointing to your website and are a critical part of Google's algorithm (how they decide where to place your site in the rankings). Recently Google "updated it's PageRank". Essentially what this means is that for those who monitor their PageRank and those of other sites, they were able to see those values increase or decrease.

In reality PageRank is updated about once per month however these updates are only sent to the Google toolbar about once every three months (download and enable with advanced features if you want to see a site's PageRank). The PageRank you see one day many not actually be accurate. For example, in the last PageRank update my web site went from a 3/10 to a 6/10. It is not as if overnight our site actually went up that much. Increasing PageRank is a slow process, the success of which is realized over time. It's just that the toolbar reflected 3 months of work in a single update though Google themselves had been working with updated numbers monthly.

So now you know that PageRank updates monthly and that you can see the changes quarterly, so what?

Well, PageRank is a very important characteristic of the Google algorithm in that it is the final multiplier. Google will do all the calculations regarding your titles, content, etc. and when it's done everything it will then multiply in the PageRank to come up with a final value for your site. Please understand that this is a simplification of the formula, however it should give you an idea of what's going on.

Thus, the higher your PageRank the higher the final multiplication, the greater the odds of you ranking for a specific phrase. I do feel it necessary to note that PageRank is not some magic bullet. There are dozens of factors calculated into the algorithms, this is an important one but certainly not the only one.

A bonus we can witness during these updates is the general direction Google is taking. In this case many site who did little or no link building saw decreases in their PageRank. Were PageRank a static calculation this would not happen however it appears that Google has upped the criteria making it harder to hit the higher numbers.

Important to note is a rumor that Google in not actually upping the criteria for higher values but rather has tweaked a relevancy calculation that gives lower weights to less relevant links, thus decreasing their value to your site. I'm not sure if I believe that Google has actually mastered this ability as of yet however they're certainly headed in that direction and I wouldn't be surprised if they had. In fact, my only surprise would be that they had apparently done so without the massive hiccups and issues that I would have expected from such a difficult development.

Essentially, if we want to grab the single most important points from this update they would be:

1. It is getting harder to attain higher PageRanks. While once it would have been considered "decent" to have a PageRank of 5, I would say a 5 now could well be considered a "good" value.
2. There may well be the integration of some sort of "relevancy" detection in inbound links. If this is the case all link building efforts should be geared towards relevant sites. This will increase the value of tools such as PR Prowler and Total Optimizer Pro.

Web Search Strategies in Plain English

2009-12-29T23:33:00.004+05:30

A short video designed to help you get more from your web searches.

33 Ways To Generate Traffic To Your Website

2009-12-04T20:21:00.002+05:30

Check out this SlideShare Presentation:

How to Get Traffic To Your Website- 33 Ways To Generate Traffic To Your Website

View more presentations from Robert Edmonds.

Exclusive: Justice eludes Bhopal gas victims

2009-12-03T12:39:00.000+05:30

It's been 25 years since the gas leak from the Union Carbide Factory in Bhopal killed over 25000 people and left an estimated half a million people injured.

Opt-In Email Lists Still Growing

2009-12-02T12:38:00.000+05:30

Opt-in lists continue to grow for two-thirds of all email marketers, which includes 11% who describe their list as "growing quickly." This is great news considering the complaints email users have expressed about the volume of email they receive. Even more surprising is that a mere 3% of organizations report negative growth or subscriber attrition.

Email received for business purposes is less likely to cause recipients to opt out, making B2B list size more stable. While the majority of B2B and B2C lists are growing slowly, lists intended for consumer marketing are more than six times as likely to experience accelerated growth.

This past year was particularly challenging for business-to-business email marketers, as seismic movements in the economy resulted in job shifts and losses at almost every company. This meant a sharp increase in lost email addresses, and explains the marked difference in trends for B2B. While nearly 20% of B2C mailers report that their list growth is "Very positive," the number for B2B mailers is only 3%, with the missing 17% found in the "Neutral" category.

Digging deeper, we find that email lists that changed in size during the first half of 2009 grew by an average of nearly 20%. The lists that decreased in size during that period did so by half that rate. In short -- the smaller the organization, the bigger the average rate of increase in list size. Email lists managed by large organizations that decreased in size did so at nearly twice the rate of smaller businesses.

Black Friday Traffic - Most Visited Retail Websites

2009-12-01T17:36:00.000+05:30

5 retail properties in the U.S. surpassed 4 million unique visitors on Black Friday. Among these properties, Amazon was was the most visited website, with 28% increase in unique visitors compared to the same day last year, Wal-Mart (22% increase) and Apple (39% increase), followed.

Black Friday 2009 Spending - $595 million

2009-12-01T13:00:00.000+05:30

According to comScore, US consumers spent $595 million shopping online on Black Friday 2009. Compared with Black Friday 2008 - it is increased to 11%.

Additionally, online spending during the first 27 days of the November reached $10.57 billion, an increase of 3% compared with the same period last year.

What Makes B2B Different than B2C?

2009-11-30T19:23:00.000+05:30

Authentication and initiating orders
Custom catalogs, prices and offers
Orders and lists created over time
Order work flow
Scheduled delivery and fulfillment options
Off-line sales integration, marketing support
Multiple product and bulk order entry
Product configuration and customization
Complex promotions unique to B2B
Invoicing, Remittance and Reporting

Happy Thanksgiving

2009-11-25T20:06:00.000+05:30

It is amazing how fast this year has gone by. It is already Thanksgiving, and we have a little more than a month left in 2009. Economic recovery seems to be on it's way and we are all looking forward to a great 2010. I hope you have a happy and relaxing Thanksgiving holiday.

Strange email from noreply@google.com

2009-11-25T18:45:00.000+05:30

Sometime strange things happens, in other words, you experience strange things (especially, if you are internet savvy). And I'm also a part of it and I thought I should share my story to all my fellows. So here it is...

This evening, i was just checking my Gmail and at the same time I'm having little chat with my family and friends via Skype and Live messenger. An email on my MSN id arrived from accounts-noreply@google.com (Note: Don't email on this id, because this is a post-only mailing. Replies to this message are not monitored) entitled 'Google Password Assistance'. I was little surprised, because I didn't requested them (Google) to reset my Google account password. I had a glance at it and there was a BIG surprise for me... the email address mentioned on email was not mine (it was similar to mine, but NOT MINE), in my Gmail address i have . (dot) between two names.

Let's have a look at a email that I received below (see the red line box, not my email address):

Click here to see larger, printable version of this image

I'm still wondering that why the hell (sorry) i have received it? Let me know if you know why.

Top 10 Twitter Photo Sharing Services

2009-11-25T14:55:00.000+05:30

10. TwitrPix
9. Twitgoo
8. yfrog
7. twic.li/
6. Flickr
5. Mobypicture
4. Posterous
3. SmugMug
2. ow.ly
1. Twitpic

Affiliate Search Marketing Dilemma

2009-11-25T12:54:00.000+05:30

Merchant Affiliate Search Engine Marketing Policies -- 2009 vs. 2007

See below chart on how Merchants Manage the Affiliate Search Marketing Dilemma

Why business needs a BLOG?

2009-11-24T20:12:00.000+05:30

This isn’t going to be a massive post...

Every business knows that a blog can increase their sales and profit. Here are 13 reasons why business needs a BLOG.

To attract your audience
To inform, interact and learn from your audience
To retain your audience
To energize your audience
To recruit help, contacts, employees
To respond to customers' comments, feedback and problems
To get links for direct traffic
To get links for SEO
To build trust and familiarity
To grow a community
To offer better service
To initiate more sales
For branding

Upcoming SMX Events

2009-11-24T15:28:00.000+05:30

Join upcoming SMX event:

Social Media - The Next Gold Rush

2009-11-19T20:02:00.000+05:30

In the world of marketing, social media is seen as the next gold rush — millions of people have embraced social networking as a daily routine. If you haven't started your social media marketing strategy, now is definitely the time. But don't jump in without the facts.

http://www.marketingprofs.com has recently released a Social Media Marketing Factbook. This factbook features the latest stats on usage of social media, including data on how various demographics are using social networks. See who's reading blogs, chatting with friends or business contacts, writing a blog, tweeting or creating a Facebook or MySpace page. And, most importantly — learn how you can reach out to them.

This factbook shows you:

How various demographics are using social media
Which age groups are embracing social networks
How social media users make buying decisions
How companies are taking advantage of social media
And much more!

With this insider information, social media marketing is an easy sell. Look inside (PDF) the Digital Marketing Factbook.

How Agencies View Client Search Marketing Budgets

2009-11-18T20:18:00.001+05:30

New Chart: How Agencies View Client Search Marketing Budgets

New Google Maps Business Listing Guidelines – What’s Changed

2009-11-12T20:39:00.000+05:30

Google has changed much more than the order of the guidelines with this update. The guidelines are more rigorous and specific than they have been in the past.

I have noted in italics those sections which are completely new.

Previous Listing Guidelines – Ordered to Match new Guidelines		New Business Listing Guidelines & Order
		Ownership
Only enter listings for businesses that you own or are explicitly authorized to represent.		Only business owners or authorized representatives may claim their business listings on Google Maps.
		Business Name
Represent your business exactly as it appears in the offline world. The name on Google Maps should match the business name, as should the address, phone number and website.		The business name on Google Maps must be your full legal business name.
Do not attempt to manipulate search results by adding extraneous keywords into the title field,		Do not attempt to manipulate search results by adding extraneous keywords or a description of your business into the business name.
and do not include phone numbers or URLs in the title along with your proper business name.		Do not include phone numbers or URLs in the business name.
		Physical Location
Provide information that best identifies your individual locations and provides users with the most direct path to your business.
Create only one listing for each physical location of your business.		Do not create listings at locations where the business does not physically exist.
		PO Boxes do not count as physical locations.
Do not create more than one listing for each business location, either in a single account or multiple accounts.		Do not create more than one listing for each business location, either in a single account or multiple accounts.
Service area businesses, for example, should not create a listing for every town they service.		Businesses that operate in a service area as opposed to a single location should not create a listing for every city they service. Service area businesses should create one listing for the central office of the business only.
Likewise, law firms or doctors should not create multiple listings to cover all of their specialties.		Businesses with special services, such as law firms and doctors, should not create multiple listings to cover all of their specialties.
the precise address for the business in place of broad city names or cross-streets.		The precise address for the business must be provided in place of broad city names or cross-streets.
		A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals.
		URL & Phone
For example, you should provide individual location phone numbers in place of central phone lines and the precise address for example you should provide individual location phone numbers in place of central phone lines		Provide a phone number that connects to your individual business location as directly as possible. For example, you should provide an individual location phone number in place of a call center.
Provide the one URL that belongs to your business both in terms of the landing page and the displayed URL.		Provide one URL that best identifies your individual business location.
Pages that redirect to another domain, or act as “click through” sites may lead to penalization		Do not provide phone numbers or URLs that redirect or ‘refer’ users to other landing pages or phone numbers other than those of the actual business.
		Custom Attributes & Description
Use the description and custom attribute fields to include additional information about your listing. This type of content should never appear in your business’s title, address or category fields.		Use the description and custom attribute fields to include additional information about your listing. This type of content should never appear in your business’s title, address or category fields.
		Please see this page of the LBC User Guide for examples of acceptable custom attributes.
		Best Practices
		Use a shared, business email account, if multiple users will be updating your business listing.
		If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.giraffetoys.com, a matching email address would be you@giraffetoys.com.
When entering categories, use only those that directly describe your business. Do not submit related categories that do not define your business. For example, a taxi company might properly categorize itself as “Airport Transportation”, but it would be inaccurate to also use the category “Airport”. Also, please use each category field to enter a single category. Do not list multiple categories or keywords in one field.

Competition Between Global and Local Brands

2009-11-09T20:20:00.001+05:30

Google Sites is the preferred search destination in six out of ten markets across the Asia/Pacific region, including Australia, India, Japan, Malaysia, New Zealand, and Singapore.

Asia/Pacific Search Volume

2009-11-09T20:18:00.000+05:30

Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year and a new record, according to comScore data.

Most time online spent on Microsoft websites

2009-11-09T20:03:00.000+05:30

A new study has shown that Microsoft websites take more hours of Internet time than any other kind.

According to figures from comScore, people 15 years and older spent nearly 27 billion hours online in September on a global basis.

14.5% of those hours were used to look to Microsoft sites, while the technology giant's Windows Live Messenger instant messaging program accounted almost 70% of it.

Microsoft sites were followed in popularity by those of Google and Yahoo, while the social networking site Facebook is included in the fourth.

Last month, comScore also reported that more than one quarter of the display ad impressions in the United Kingdom came from social networking websites.

Telecommunications companies use this type of advertising the most, with over 949 million produced in August.

According to comScore’s figures, in this month, there were 13.8 billion display ad impressions made on social networking websites.

Twist and tear and boogie woogie

2009-10-30T21:09:00.001+05:30

Twist and tear and boogie woogie

Demographic Profile of Display Ad Impressions on Social Networking Sites

2009-10-30T20:57:00.000+05:30

A demographic analysis of display ads on social networking sites in the UK revealed that while ad delivery skewed somewhat younger than average, all age segments were reached with a notable percentage of display ads:

Top 10 Online Display Advertiser Categories on Social Networking Sites

2009-10-30T20:54:00.000+05:30

Social networking sites accounted for more than 25% of all UK display ad impressions in August, according to research by comScore's Ad Metrix service. Of the 54.2 billion display ad impressions delivered to UK Internet users in August, 25.5% of them, or 13.8 billion, were viewed on social networks:

Top 10 Most Popular Canadian Internet Categories

2009-10-30T20:47:00.000+05:30

Experian Hitwise separates websites into more than 165 industry categories, and the Search Engines category came out on top, capturing 28.18% of all Canadian Internet visits in September 2009:

Longer search queries on the rise

2009-10-30T20:45:00.000+05:30

Search queries of five to more than eight words in length increased 1% between August and September 2009:

Canadian Searches Among Leading Search Engine Providers

2009-10-30T20:43:00.000+05:30

Google search properties accounted for 80.46% of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009, according to Experian Hitwise:

SEO Specialists Should not bound efforts to “big five” search engines

2009-10-21T18:04:00.000+05:30

While reading around some SEO blogs this week, I came across a blog post at Brafton advising that SEO professionals should not limit efforts to “big five” search engines - Google, Yahoo, Bing, AOL and Ask.

The blog in question stated that “Specialists say that completely one-third of all internet searches are executed outside of what are commonly referred to as the big five search engines: Google, Yahoo, Bing, AOL and Ask.”

Rob Griffin, who is writing for MediaPost, states that September 2009 saw 21 billion internet searches performed, but that only 14 billion of them were completed using one of the aforesaid big five. Griffin says that this means that map searches, video searches, and local searches on services not owned by the big five search engines are the fastest-growing and least-appreciated sector of the search market, which could decipher into big dividends for alert search engine optimization (SEO) professionals.

Griffin also says that searches on YouTube alone are up 41% in year over year figures, and advises that search engine optimization (SEO) budgets in particular and search engine marketing budgets in general should be recalibrated to take account of an amplified presence on the wildly popular video sharing site.

Just released data from comScore point out that slight has changed within the big five search engines, though. Google still stands far above the other four, which join to make up just one-third of the search numbers.

SEO for a website 'is not spam'

2009-10-21T17:39:00.000+05:30

A website professional has refuted the idea that search engine optimization (SEO) is the same as spam.

Writing for Search Engine Land, Danny Sullivan said that critics of SEO often equate the strategy with spam but that this is not correct.

"That's like saying email marketing is spam or that all advertizing is spam," he argued.

Mr Sullivan stressed that SEO rests on having good and well-written content and criticized automated link spam, which he said is not typical of all SEO.

He also pointed out that SEO includes optimizing for video, blog and local searches and highlighted the importance of proper keyword research.

SEO Consult blogger Michael recently stated that keyword stuffing is spam and not SEO.

He said that it "has no place in SEO practice," he wrote, pointing out that such a practice does not consider the reader.

Putting the words into meta tags so search engines identify them but not human visitors is one way of heyword stuffing.

Our sincere thanks to: Pure Innovation

Website SEO 'is a long-term tactic'

2009-10-16T15:56:00.000+05:30

Ecommerce owners need to take a long-term view of their search engine optimization (SEO) strategies, an expert has stated.

In an article for the Coast Digital blog, Rebecca Wheeler explained that SEO can take months to bring in measurable changes.

She explained that it is not a short-term fix for websites and a time investment needs to be made in such a strategy.

Ms Wheeler also urged people to keep a look out for self-proclaimed experts in SEO who may lack the proper knowledge and understanding of the field.

Rogers Cadenhead recently defended the SEO profession on his Watching the Watchers blog.

He called it "essential" to smaller companies as it helps them to be discovered on search engines.

"Most SEO techniques are about learning how Google works, not trying to game it appropriately," he wrote, adding that expert SEO assistance would be a priority for him if he ran a firm that could afford it.

Sincere Thanks to: Pure Innovation

How ecommerce websites can improve use of video

2009-10-13T15:53:00.000+05:30

Video content can be optimised for use in websites to improve their performance, industry professionals have stated.

In an article for WebProNews, Chris Crum reported some advice given by a number of speakers at the Search Marketing Expo East.

The tips included using the word "video" as well as keywords in filenames and using only one video for each URL.

Navigational links should also be used to bring visitors to the video, while relevant articles can be placed on the same page as well.

Allowing subscriptions to videos was another tip given by the professionals.

The experts who gave the advice were Eric Papczun, William Leake and John McWeeny.

Brand Republic also reports comments given by Errol Baran regarding online video.

Speaking at the AOP summit, the Channel 4 professional said that online video is a "very young marketplace".

He suggested that publishing video online is not a short-term solution to making money but could work on a long-term basis.

Sincere Thanks To: pureinnovation.com

Website SEO tips given for pictures

2009-10-12T14:42:00.000+05:30

Tips for including pictures in a website's search engine optimisation (SEO) strategy have been offered by a writer.

An author identified as Carl used a Stuck On article to explain that Google's Universal Search can be used to optimise for more than simply text content.

Images, video and blogs can be included.

He urged web designers to give their images optimised tags using descriptive words rather than numbers.

Optimising the title of the page and the anchor text can also work to help images rank highly on searches.

"By using SEO techniques on your images you can drastically increase your website's reach and traffic levels," Carl wrote.

Ron Jones recently wrote a Search Engine Watch piece to explain how SEO could be carried out to maximise results from foreign countires.

He noted that optimum keywords may not be the same in every country and recommended that firms hire language experts to help them identify the best terms to use.

Degree in social media websites mooted

2009-10-07T16:13:00.000+05:30

Knowing about a website such as Facebook or Twitter could be one of the requirements of a new degree subject in the US.

The University of Wisconsin Oshkosh is looking to offer a social media degree to students from spring 2010.

Jakob Iversen is a professor in Information Systems at the university and along with two colleagues he has been looking at how social media can be incorporated into a bachelor's degree.

He told Fox 11 online that students do not use social media technologies optimally. "They may be on Facebook, but don't see how Facebook may be advantageous to a business," he added.

Prof Sarah Stanley of the University of Wisconsin Oshkosh added that employment opportunities in the field of social media are increasing.

The degree is tentatively called Interactive Web Technology Management, but Prof Iversen suggested that this title will change.

Social media will also be used to highlight the experiences of three interns working at the university's marketing agency this autumn, according to the institution's website.

The interns will blog about their experience via sites such as Twitter and Flickr.

Do you agree with these?

2009-10-05T11:54:00.000+05:30

Report highlights mobile application ad opportunities

2009-10-05T11:39:00.000+05:30

A new forecast has predicted growth of 74% for global spending on mobile advertising in 2009 as units such as banner ads take off in the sector.

Some $913.5 million (£566.2 million) will be spent on mobile ads this year, with growth set to speed up in 2011, according to Gartner.

However, the analyst suggested that more could be done by those developing mobile applications to take advantage of the predicted rise in mobile ad spending, Online Media Daily reports.

While the number of mobile apps currently available to consumers is growing at a rapid rate, most do not include any advertising, Garter said.

Those that have integrated ads tend to use house ads - pointing to a gap between the revenues currently being earned and those that could be generated with third-party ads.

"The growth in mobile advertising revenues is primarily driven by mobile web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising," Gartner said in its report.

Last month, Frost & Sullivan released a forecast stating that smartphone downloads from app stores will total 6.67 billion by 2014.

Twitter traffic surges to overtake MySpace

2009-10-01T15:51:00.000+05:30

Twitter saw a surge in website traffic last week that saw it become more popular than MySpace in the UK for the first time.

This is according to new figures from Hitwise, which show that Twitter accounted for one in every 400 UK website visits in the week ending August 29th to become the 27th most visited site overall - beating MySpace by one place.

Previous statistics from Hitwise have shown soaring growth for Twitter since the start of the year, with the microblogging site seeing a tenfold increase in traffic in the 12 months to January and a 27-fold surge in the year to February.

As Robin Goad of Hitwise commented, it is likely that Twitter is more popular than the figures indicate as many people access Twitter from mobile phones and third-party applications.

"The social networking rankings are changing pretty fast in the UK," he added, noting that Twitter is now the fourth most popular social network and is closing in on Bebo in terms of traffic.

UK firms to invest more in website marketing

2009-10-01T15:47:00.000+05:30

UK businesses' spending on website marketing will increase by 9% by the end of 2009, according to a new survey.

Undertaken by the ad:tech London show, the poll found that almost half of firms intend to spend more than 30% of their marketing budgets on internet-based initiatives, with 62% stating that this will bring higher return on investment than offline advertising.

Furthermore, 37% of respondents said they believed overall online marketing spending will more than double this year, according to Mobile Marketing magazine.

Christophe Asselin, group marketing and content director for ad:tech, said that the rise of online marketing requires a new approach to advertising by businesses.

"There are clearly opportunities for marketers to capitalise on the increasing investment by UK businesses in online marketing; however, this needs to be allied with an understanding of business needs, not marketing jargon," he remarked.

According to the Advertising Association, the internet was one of just two marketing channels that saw an increase in UK spending last year.

What to Include in Your Business Profile

2009-09-29T15:06:00.001+05:30

If you are trying to dominate the company’s name in the search engines, then each profile should include as much information about your business as possible, including the following:

Company name as the username whenever possible
Company name used as the vanity URL whenever possible
Company name within the profile page description
Keywords used within the profile page description
Company contact information, including address and phone number
A link to your company website

If you are trying to rank for some term other than the company’s name, then just subsitute it into the information above. For example, you could substitute a company executive’s name for the company name.

Shoul I Use PageRank Sculpting?

2009-06-16T12:51:00.000+05:30

How the PageRank Algorithm Handles Nofollow

2009-06-16T12:49:00.000+05:30

Google External Keyword Tool

2009-06-05T10:03:00.000+05:30

Benefits:

shows 12 months historical search trends
can analyze a page or site for automatically recommending keywords
they have the largest search userbase, and thus can offer great keyword depth
gives estimated cost, competition level, and suggests potential negative keywords
easy to export your list as an XLS spreadsheet

Negatives:

this tool is well integrated into the AdWords system, so if your competitors have half a clue they should be bidding on these terms
search engines may desire to show you terms which offer the highest prices instead of the highest search volumes
the estimates are exceptionally rough

Valuable Inbound Links

2009-06-04T16:25:00.000+05:30

Find below things to notice to get valuable inbound links:

Not on the same IP’s class series, no rubbish, no FFA, no spam, etc.
LINKS TO BE ON THE PAGE THAT cached by search engines.
Links must be permanent and static
No free for all (FFA),links farms, or any site that seems to have incurred a search engine penalty.
Directory submission, article submission, blog, guest books, links within forums, links within newsgroups are good but not the best.
No disallowed by robots.txt or NOINDEX, NOFOLLOW tags.
Links should be from industry-relevant pages but can be from complimentary audience and services
Links should have relevant Keywords in the Anchor Text
Links should not be through a redirect script
Links should not be through a JavaScript
Links should not be from framed pages
Links should not be embedded within a flash
Link pages should not be excluded in the site s robots.txt
Link pages should not be excluded by a Robots Tag
Links should not be excluded by a tag
Links secured from the site owners should not be on a paid or time-bound basis to ensure longevity
Links should be spread over different domains
Links should not be from pornographic and other sites containing offensive content
No use the Useragent ‘Googlebot’ trick like manipulate Google toolbar.

Advertise

2009-04-05T17:12:00.000+05:30

Want more traffic on your site, but you don't have that big advertising budget? Then you're at the right place. For Only $25 you can start your campaign on http://himanshu-patel.blogspot.com.

http://himanshu-patel.blogspot.com gets an average of 7500 unique visitors per day, the traffic is rising at an average of 10% per month. And if you have a paypal, your campaign can start in no time.

Ad Types:
We offer main page editorial reviews, monthly text links, content promotion, and 120x120 square banners.

Monthly Text Links

This is the best option for you if you are looking for something easy, where you can advertise your site for a monthly fee, and spread out traffic over the complete month.

For the commercial sites or Non-Commercial sites can put their link in the main page. These sections are viewable on all pages of the site, and both links will remain online for a complete month.

Square Banners

A square is a small banner (120x120) that will appear underneath the skyscrapers and will be displayed on 100% of the pageviews.

The square is sold per month.

Content Promotion

If you want your game, funny commercial to spread over the net, then this is something for you. Your content will be placed on our main page and on the appropriate category page like all other content.

With lots of other sites taking content from Believe or Not, your content is sure to spread through the net at a very high pace, and achieve a huge audience!

If you have any questions, requests, or feedback; feel free to CONTACT US.

Contact Us

2009-03-06T18:45:00.000+05:30